H&M has officially launched the ad campaign for David Beckham’s collaboration with the Swedish Company and Becks looks absolutely smoldering! Although, not quite as sexy and fit as his Giorgio Armani campaign but still delicious nonetheless! The special underwear collection launches February 2nd, just in time for Valentines Day, and will be available in 1,800 H&M stores. I think it’s a terrific idea to launch the line of underwear with a very clean, modern-classic, masculine approach containing a basic monochrome color scheme. What’s great about this line is that Beckham’s collection is an on-going deal so if this particular line doesn’t spark your interest look out for more options coming your way soon! Definitely feeling the basic brief and the button-fly boxer brief. Super sexy! Check out the campaign below and let me know what you guys think!